The Story Of
Immersive Light
The Story
Of Immersive Light
The Story
Of Immersive Light
The Story
Of Immersive Light
I collaborated with Berlin-based lead Agency think moto on 2 media experiences staged at the Audi Club of Progress event series. The Club of Progress toured across Germany – from Munich to Düsseldorf, Hamburg, Berlin, and Stuttgart – bringing Audi’s vision of innovation to life through a series of curated brand experiences.
At four interactive stations, visitors explore the Audi A6 e-tron’s development, lighting technology, performance, range, and innovative interior. Emotional storytelling and a custom-composed sound bring the vehicle’s essence to life.
Full case study think moto Website.
Photo Credits think moto, Audi AG
I collaborated with Berlin-based lead Agency think moto on 2 media experiences staged at the Audi Club of Progress event series. The Club of Progress toured across Germany – from Munich to Düsseldorf, Hamburg, Berlin, and Stuttgart – bringing Audi’s vision of innovation to life through a series of curated brand experiences.
At four interactive stations, visitors explore the Audi A6 e-tron’s development, lighting technology, performance, range, and innovative interior. Emotional storytelling and a custom-composed sound bring the vehicle’s essence to life.
Full case study think moto Website.
Photo Credits think moto, Audi AG
Immersive light Installation
The journey began in a mirrored installation space, where dynamic LED animations and screens recreated the distinctive light patterns. Reflected infinitely across mirrored walls, these visuals created a sense of disorientation and spatial suspension. Paired with a custom-engineered soundscape based, the experience offered a visceral connection to the car’s identity through light and sound.
About Me
For more than 20 years, I’ve been working with clients and agencies at the intersection of strategic thinking, digital filmmaking, and design to create distinctive visual experiences in a sea of sameness. My work focuses on how moving images can transform brands and spaces into narrative experiences.
Filmakademie Baden-Württemberg
Alongside my commercial practice, teaching and mentoring remain central to my work. As Co-Head of the postgraduate Motion Design programme at the Filmakademie Baden-Württemberg, I am happy to work with the next generation of motion designers and visual storytellers. Student projects are regularly recognised by the Motion Awards, the Art Directors Club and leading international festivals.