Audi – Club of Progress.
Immersive Light Installation.
Progressive From The Core.
About the Club of Progress.
I collaborated with Berlin-based lead Agency think moto on 2 media experiences staged at the Audi Club of Progress event series. The Club of Progress toured across Germany – from Munich to Düsseldorf, Hamburg, Berlin, and Stuttgart – bringing Audi’s vision of innovation to life through a series of curated brand experiences.
At four interactive stations, visitors explore the Audi A6 e-tron’s development, lighting technology, performance, range, and innovative interior. Emotional storytelling and a custom-composed sound bring the vehicle’s essence to life.
Full case study think moto Website.
Photo Credits think moto, Audi AG
Immersive light Installation.
The journey began in a mirrored installation space, where dynamic LED animations and screens recreated the distinctive light patterns. Reflected infinitely across mirrored walls, these visuals created a sense of disorientation and spatial suspension. Paired with a custom-engineered soundscape based, the experience offered a visceral connection to the car’s identity through light and sound.
