A quiz show, mobile & live

Together with the Berlin-based branding studio MOR, we developed and produced an extensive motion branding package for the trivia app »Cashshow«.

Escape reality with your phone.

The opening sequence draws the players into the narrative world of the gaming machine before the live show starts. We introduce the notion of a global gaming community, an approachable, fun environment to play in and our charming yellow hero player.

Playgrounds & Alchemy.

To breath life into the quizz machine, we came up with several visual analogies. The whole world consists of low-tech, quirky playground-ish elements such as ramps, tunnels, pipes, jumping pads and lots of plastic and gum. Another narrative cue is the production of coins through a wired abstraction of alchemy.