Brand Aesthetics
in Motion
Brand Aesthetics in Motion.
Client. Pitch Entry / Undisclosed / Atelier Markgraph, Frankfurt
Concept, Live-Action, Design, Animation. Unfold
Creative Director. Alexander Hanowski
Executive Producer. Andreas Coutsoumbelis
Design, Animation. Lena Steinkühler, Alexander Hanowski
Project type. Motion Branding / Media Experience
Client. Pitch Entry / Undisclosed / Atelier Markgraph, Frankfurt
Concept, Live-Action, Design, Animation. Unfold
Creative Director.
Alexander Hanowski
Executive Producer.
Andreas Coutsoumbelis
Design, Animation.
Lena Steinkühler, Alexander Hanowski
Project type. Motion Branding / Media Experience
We were tasked to develop motion aesthetics for the
4 subbrands of a undisclosed luxury car maker.
We were tasked to develop motion aesthetics for 4 sub-brands of an undisclosed luxury car maker.
About Me
For more than 20 years, I’ve been working with clients and agencies at the intersection of strategic thinking, digital filmmaking, and design to create distinctive visual experiences in a sea of sameness. My work focuses on how moving images can transform brands and spaces into narrative experiences.
Filmakademie Baden-Württemberg
Alongside my commercial practice, teaching and mentoring remain central to my work. As Co-Head of the postgraduate Motion Design programme at the Filmakademie Baden-Württemberg, I am happy to work with the next generation of motion designers and visual storytellers. Student projects are regularly recognised by the Motion Awards, the Art Directors Club and leading international festivals.