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Born to be Different

Born to be Different

Born to be Different

Born to be Different

Born
to
be Different

Client. Seat
Agency. Mutabor
3D, Motion Design. Unfold
Photo Credits. Mutabor

Client. 
Seat
Agency.
Mutabor
Motion Design. 
Unfold
Photo Credits. 
Mutabor

For the Seat Cupra Born Open Space at the IAA we worked with
the leading experience design company Mutabor to create this
mesmerising media installation.

For the Seat Cupra Born Open Space at the IAA we worked with the leading experience design company Mutabor to create this mesmerising media installation.

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Alexander Hanowski
Creative Director
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About Me

I work with clients and agencies to connect strategic thinking, digital filmmaking and design to create distinctive visual experiences in a sea of sameness. My work focuses on how moving images can transform brand & spaces into narrative experiences — from cinematic storytelling to immersive installations and spatial media. 

For more than 20 years, I have been working across motion design, animation and immersive media for international studios, agencies and brands including Adidas, Audi, BMW and Volkswagen. My background includes collaborations with studios such as Prologue in Los Angeles, Imaginary Forces in New York, Sehsucht and Mutabor.

Alongside my commercial practice, teaching and mentoring remain central to my work. As Co-Head of the postgraduate Motion Design programme at the Filmakademie Baden-Württemberg, I am happy to work with the next generation of motion designers and visual storytellers. Student projects are regularly recognised by the Motion Awards, the Art Directors Club and leading international festivals.

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