Taming The Beast

Client. Adidas
Agency. Cip Marketing, Spark Vision
Project Type. Media Experience Content
Concept, Design, Animation. Unfold
Creative Director. Alexander Hanowski
Executive Producer. Andreas Coutsoumbelis
Design, Animation. Lena Steinkühler, Alexander Hanowski
Editor. Christoph Senn
Music. Klangerfinder
Dragon Model. Turbosquid

Client. Adidas
Agency.
Cip Marketing, Spark Vision
Project Type.
Media Experience Content
Concept, Design, Animation. Unfold
Creative Director.
Alexander Hanowski
Executive Producer.
Andreas Coutsoumbelis
Design, Animation.
Lena Steinkühler, Alexander Hanowski
Editor. Christoph Senn
Music. Klangerfinder
Dragon Model. Turbosquid

Client. Adidas
Agency. Cip Marketing,
Spark Vision
Project Type. Media Experience
Concept, Design, Animation. Unfold
Creative Director.
Alexander Hanowski
Executive Producer.
Andreas Coutsoumbelis
Design, Animation.
Lena Steinkühler, Alexander Hanowski
Editor. Christoph Senn
Music. Klangerfinder
Dragon Model. Turbosquid

For the launch of the new predator boot, we crafted content for an immersive media experience consisting of three vast projection areas.

Designa

Alba Berlin

Alexander Hanowski
Creative Director

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About Me

For more than 20 years, I’ve been working with clients and agencies at the intersection of strategic thinking, digital filmmaking, and design to create distinctive visual experiences in a sea of sameness. My work focuses on how moving images can transform brands and spaces into narrative experiences.

Filmakademie Baden-Württemberg
Alongside my commercial practice, teaching and mentoring remain central to my work. As Co-Head of the postgraduate Motion Design programme at the Filmakademie Baden-Württemberg, I am happy to work with the next generation of motion designers and visual storytellers. Student projects are regularly recognised by the Motion Awards, the Art Directors Club and leading international festivals.