Vanta Black X6
Experience
Vanta Black X6
Experience
Client. BMW
Agency. Meire & Meire
Concept, Design, Animation. Unfold
Creative Director. Alexander Hanowski
Executive Producer. Andreas Coutsoumbelis
Design, Animation. Lena Steinkühler, Alexander Hanowski
Project Type. Media Experience
Client. BMW
Agency. Meire & Meire
Design, Animation. Unfold
Creative Director.
Alexander Hanowski
Executive Producer.
Andreas Coutsoumbelis
Design, Animation.
Lena Steinkühler, Alexander Hanowski
Project Type.
Media Experience
For the X6 Vanta project at the IAA Mobility, we developed a high-impact visual experience that combined motion design, immersive storytelling, and premium digital content to showcase the vehicle’s technological innovation and forward-looking design language. The project focused on creating a dynamic brand presence that translated seamlessly across large-scale exhibition media and digital touchpoints.
About Me
I work with clients and agencies to connect strategic thinking, digital filmmaking and design to create distinctive visual experiences in a sea of sameness. My work focuses on how moving images can transform brand & spaces into narrative experiences — from cinematic storytelling to immersive installations and spatial media.
For more than 20 years, I have been working across motion design, animation and immersive media for international studios, agencies and brands including Adidas, Audi, BMW and Volkswagen. My background includes collaborations with studios such as Prologue in Los Angeles, Imaginary Forces in New York, Sehsucht and Mutabor.
Alongside my commercial practice, teaching and mentoring remain central to my work. As Co-Head of the postgraduate Motion Design programme at the Filmakademie Baden-Württemberg, I am happy to work with the next generation of motion designers and visual storytellers. Student projects are regularly recognised by the Motion Awards, the Art Directors Club and leading international festivals.