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Motion Branding & Content
for a new purpose.

Bold & Modern

Unifying the vast exhibit  
with Motion Design.

Unifying the vast exhibit  with Motion Design.

For the tradefair exhibit of Viessmann at the ISH 2019 we closely collaborated with spatial communication powerhouse Atelier Markgraph of Frankfurt to design & produce a wide range of Motion Design elements.

03_Storyboard_Impulse_v01
03_Storyboard_Impulse_v05
05_Storyboard_Weltkugel_v03
05_Storyboard_Weltkugel_v06
10_Storyboard_Eisberg_v03
16_Storyboard_Polymorph_v02

For the private launch of the X7 and The 7, we collaborated with Wolf Productions from Cologne to delveop a visual language and content production. We shot, animated, rendered. Live-Action...specifically shot actors...

For the private launch of the X7 and The 7, we collaborated with Wolf Productions from Cologne to delveop a visual language and content production. We shot, animated, rendered. Live-Action...specifically shot actors...

06_Storyboard_Energiestrom_v04
06_Storyboard_Energiestrom_v10
06_Storyboard_Energiestrom_v07
06_Storyboard_Energiestrom_v09

Our approach

Creating a distinct  
visual language.

Our solution merged a bold, graphic approach - respectful to the clients heritage - with a high-end, threedimensional character.

C_Raum_Flaeche37
B_Clean_02Raum_v02
B_Clean_01Globus_v09
B_Clean_01Globus_v01
B_Clean_01Globus_v13
B_Clean_03Haus_v06

Motion branding

An overarching
visual storytelling.

We developed a holistic motion branding system to unify the vast exhibit area under one visual theme. Our work included animated Typegrids, presets, templates, clips for presentations, Motion Design for statistics, countdowns for a press conference, transitions and several content loops.

VIESSMANN_5COLUMN_GIF_1_1
Countdown_Styleframes_Dots_v01
Countdown_Styleframes_Dots_v04-38059
Countdown_Styleframes_Dots_v08
VIESSMANN_5COLUMN_GIF_2_1
Countdown_Styleframes_Helix_v29
Countdown_Styleframes_Helix_v31
Countdown_Styleframes_Stripes_v05
Countdown_Styleframes_Stripes_v06
Countdown_Styleframes_Stripes_v09
Countdown_Styleframes_v13-37989
VIESSMANN_5COLUMN_GIF_3_1

Client. Viessman Werke GmbH & Co. KG
Concept, planning, design and realisation. Atelier Markgraph 
Motion Design. Unfold 
Music. Zenthing

Client. Viessman Werke GmbH & Co. KG
Concept, planning, design and realisation. Atelier Markgraph 
Motion Design. Unfold 
Music. Zenthing

Visit us
Unfold Design & Motion Studio
Donnerstr.10
22763 Hamburg, Germany