Motion Branding
For A New Purpose
Motion
Branding
For A New
Purpose
Client. Viessman Werke GmbH & Co. KG
Concept, Planning, Design and Realisation. Atelier Markgraph
Creative Director. Alexander Hanowski
Executive Producer. Andreas Coutsoumbelis
Motion Design. Unfold
Design, Animation. Lena Steinkühler, Tom Abel, Alexander Hanowski
Music. Zenthing
Client.
Viessman Werke GmbH & Co. KG
Concept, Planning, Design and Realisation. Atelier Markgraph
Creative Director.
Alexander Hanowski
Executive Producer.
Andreas Coutsoumbelis
Motion Design. Unfold
Design, Animation.
Lena Steinkühler, Tom Abel, Alexander Hanowski
Music. Zenthing
Unifying the vast exhibit
with Motion Design.
Unifying the vast exhibit with Motion Design.
For the tradefair exhibit of Viessmann at the ISH 2019 we closely collaborated with spatial communication powerhouse Atelier Markgraph of Frankfurt to design & produce a wide range of Motion Design elements.
For the tradefair exhibit of Viessmann at the ISH we closely collaborated with spatial communication powerhouse Atelier Markgraph of Frankfurt to design & produce a wide range of Motion Design elements.
Creating a distinct
visual language.
Our solution merged a bold, graphic approach - respectful to the clients heritage - with a high-end, threedimensional character.
An overarching
visual storytelling.
We developed a holistic motion branding system to unify the vast exhibit area under one visual theme. Our work included animated Typegrids, presets, templates, clips for presentations, Motion Design for statistics, countdowns for a press conference, transitions and several content loops.
About Me
I work with clients and agencies to connect strategic thinking, digital filmmaking and design to create distinctive visual experiences in a sea of sameness. My work focuses on how moving images can transform brand & spaces into narrative experiences — from cinematic storytelling to immersive installations and spatial media.
For more than 20 years, I have been working across motion design, animation and immersive media for international studios, agencies and brands including Adidas, Audi, BMW and Volkswagen. My background includes collaborations with studios such as Prologue in Los Angeles, Imaginary Forces in New York, Sehsucht and Mutabor.
Alongside my commercial practice, teaching and mentoring remain central to my work. As Co-Head of the postgraduate Motion Design programme at the Filmakademie Baden-Württemberg, I am happy to work with the next generation of motion designers and visual storytellers. Student projects are regularly recognised by the Motion Awards, the Art Directors Club and leading international festivals.