Progressive
From The Core.
Progressive From The Core
Since 2019, I have had the pleasure of working with Sartorius in close partnership with BR Studio on a variety of projects, including campaigns, key visuals and motion design.
Operating within a highly specialized and complex industry, Sartorius offers a unique portfolio of products and services. In line with the brand’s tone of voice, we created several 3D Keyvisuals, Motion Content and campaigns - all executed in a visual language that is minimal, progressive, and precise — designed to communicate complex scientific concepts with clarity and sophistication.
PI Campaign
For the PI campaign, we developed a visually refined motion language that translated complex technological processes into clear and engaging visual narratives. Through a combination of animated key visuals, precise timing, and minimal design elements, the campaign communicated innovation and scientific precision while remaining adaptable across multiple digital and presentation formats.
CLD Campaign
For the Cell Line Development (CLD) campaign, we created a series of motion-driven key visuals and 3D assets that transformed complex scientific workflows into a clear and progressive visual narrative. Balancing precision with minimalism, the campaign established a cohesive visual identity that communicated innovation and expertise while remaining flexible across a wide range of digital and brand applications.
Brand Relaunch
& Motion System
We developed a flexible library of motion assets designed as a dynamic visual system — enabling scalable, modular content across campaigns, digital platforms, and presentations. By combining adaptable animation principles with reusable 3D and graphic elements, the system ensured visual consistency while allowing enough flexibility to respond to evolving communication needs and formats.
Alexander Hanowski Creative Director
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