New Mindset

A new kind of luxury.

For the private launch of 2 new luxury vehicles for an undisclosed premium car manufacturer, we collaborated with Wolf One from Cologne to develop an immersive media installation. We created the visual language and handled the content production. We directed a live-action shoot, composed images, animated, simulated, keyed, edited and rendered.

The Story

Wolf One created a concept where the audience dives into the mindset of two hero characters, metaphors for the two cars. The inner voices were visualised by abstract Motion Design sequences which enhanced the notion of new luxury superimposed with specifically shot portraits of the two heros.

The Installation

Two translucent
boxes form the stage.

The frontside of the translucent boxes were covered with a special projection canvas to show a 2 minute long reveal experience. 

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3D Motion Design

Interpreting new luxury. 

We created a wide range of Motion Design vignettes, interpreting the idea of »New Luxury«. Employing a distinct color palette consisting of amber and dark greens, we used particles, light streaks and typography to create sequences that triggered the Imagination of the audience and created spatial depth in conjunction with the two magic boxes.

Studio shoot

Creating the double exposures.

For creating the double exposures we shot two actors in front of a green screen and white background in various light setups. Additionally, we used different materials such as acrylic glas to mimic the foggy feel of the translucent projection surfaces.

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+49 (0) 40 4600 8305

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Contact@unfold-design.de

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Unfold Design & Motion Studio
Donnerstr.10
22763 Hamburg, Germany

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