For the private launch of 2 new luxury vehicles we collaborated with Wolf One from Cologne to develop an immersive media installation. We created the visual language and handled the content production. We directed a live-action shoot, composed images, animated, simulated, keyed, edited and rendered.

We created a series of Motion Design vignettes exploring the idea of “New Luxury” through amber and dark green palettes, particles, light streaks, typography, and abstract sequences that visualised the inner worlds of two hero characters — metaphors for the cars — creating spatial depth and an immersive audience experience.