Creating a visual world
for digital logistics.
The stream
A living visual device.
Based on the idea of data streams we developed a visual element called "the stream". A living, flexible device which is in constant change and fuses the architecture of the stand with media elements such as LED`s and screens.
Real vs virtual
Media architecture.
The architecture of the stand was conceived as a gigantic modular grid system, consisting of mainly square shapes. We developed a design language consisting of complex cube arrays which visually extended the architecture into virtual space.
Client. Daimler Nutzfahrzeuge
Project Lead & Creative Direction. Mutabor
Motion Design Look & Feel. Unfold
Project type. Tradefair exhibit content