Hello Ai!
For the Hamburg-based fintech company collectAI, a subsidary of the Otto Group, we developed and produced an animated explainer video. It focuses on collectAI's modern receivables management solution that helps companies to bring their old and standardised processes to the digital age and at the same time helps young companies to set up innovative processes from scratch.
The narrative arc
2 characters drive the story.
The movie builds upon two main characters. Jenny, a frequent business traveler who’s almost never home and James, a young dad on praternity leave, who is obviously busy taking care of his newborn. Both make their lifes easier by using the customised collectAI services to make quick and easy payments flexibly, no matter where or when. In close collaboration with the collectAI team we developed the concept, script, storytelling, visual language and animation to explain the AI-powered technology and its benefits.
Visual storytelling
An unexpected tone of voice.
To avoid the negative notions of receivables management, we crafted a friendly and clear world in sync with the new customer centric attitude collectAI brings to the industry. Our approach conveys that collectAI feels like a smart
tech company.
Client. collectAI (A Member of Otto Group)
Concept, Design, Animation. Unfold
Creative Director. Alexander Hanowski
Executive Producer. Andreas Coutsoumbelis
Design, Animation. Lena Steinkühler, Dominik Esser, Jörn Engelke
Music. Zenthing
Project type. Brand & Productfilm
Client. collectAI (A Member of Otto Group)
Concept, Design, Animation. Unfold
Creative Director. Alexander Hanowski
Executive Producer. Andreas Coutsoumbelis
Design, Animation. Lena Steinkühler, Dominik Esser, Jörn Engelke
Music. Zenthing
Project type. Brand & Productfilm