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BMW X6 Vantablack
Immersive Space

BMW X6 Vantablack
Immersive Space

BMW Exhibit IAA 2019

An instagrammable nightclub 

An instagrammable nightclub 

The BMW X6 Vantablack was one of the most sought-after vehicles at the IAA 2019 in Frankfurt. In close collaboration with Meiré & Meiré we helped to create an edgy, exclusive nightclub atmosphere fusing sound, light and seamless
high-res projections.

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3D Motion Design

Extending the space

The 2 minute show extended the architectural boundaries of the space into the digital realm. Glitches and visual errors complemented the flashy edit and challenge the conventions of car presentations.  Inspired by the bold and confident character of the car, we used the X as a graphic device to enhance the expressive montage of footage and 3D Motion Design Sequences. 

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Client. BMW AG
Concept, scenography and design. Meiré & Meiré
Motion Design & Content production. Unfold
Music & Sound Design. Michael Fakesch
Lighting. Tld

Client. BMW AG
Concept, scenography and design.
Meiré & Meiré
Motion Design & Content production. Unfold
Music & Sound Design.
Michael Fakesch 
Lighting. Tld