Audi – Club of Progress.
Experience Dinner.
Progressive From The Core.
I collaborated with Berlin-based lead Agency think moto on 2 media experiences staged at the Audi Club of Progress event series. The Club of Progress toured across Germany – from Munich to Düsseldorf, Hamburg, Berlin, and Stuttgart – bringing Audi’s vision of innovation to life through a series of curated brand experiences. At four interactive stations, visitors explore the Audi A6 e-tron’s development, lighting technology, performance, range, and innovative interior. Emotional storytelling and a custom-composed sound bring the vehicle’s essence to life.
Full case study think moto Website
Photo Credits think moto, Audi AG
Experience Dinner.
Guests were invited to a unique dinner setting: a long table constructed entirely from high-resolution 4K display panels. Visual storytelling unfolded directly beneath their plates – synchronized digital content that enhanced the culinary experience and deepened the emotional connection to Audi’s design values. Each course was paired not only with food and drinks, but also with evocative motion graphics and ambient sound, creating a seamless narrative from the installation to the table.
