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Audi Club of Progress.
Experience Dinner

Audi
Club of Progress

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Screenshot

Audi Club of Progress
Client. Audi
Agency. think moto, Berlin 
Motion & 3D. Me
Music & Sound. Peter Hayo

Audi Club of Progress
Client. Audi
Agency. think moto, Berlin 
Motion & 3D. Me
Music & Sound. Peter Hayo

Audi Club of Progress 
Client. Audi
Agency. think moto, Berlin 
Motion & 3D. Me
Music & Sound. Peter Hayo


I collaborated with Berlin-based lead Agency think moto on 2 media experiences staged at the Audi Club of Progress event series. The Club of Progress toured across Germany – from Munich to Düsseldorf, Hamburg, Berlin, and Stuttgart – bringing Audi’s vision of innovation to life through a series of curated brand experiences.

At four interactive stations, visitors explore the Audi A6 e-tron’s development, lighting technology, performance, range, and innovative interior. Emotional storytelling and a custom-composed sound bring the vehicle’s essence to life.

Full case study think moto Website
Photo Credits think moto, Audi AG

I collaborated with Berlin-based lead Agency think moto on 2 media experiences staged at the Audi Club of Progress event series. The Club of Progress toured across Germany – from Munich to Düsseldorf, Hamburg, Berlin, and Stuttgart – bringing Audi’s vision of innovation to life through a series of curated brand experiences.

At four interactive stations, visitors explore the Audi A6 e-tron’s development, lighting technology, performance, range, and innovative interior. Emotional storytelling and a custom-composed sound bring the vehicle’s essence to life.

Full case study think moto Website
Photo Credits think moto, Audi AG

A unique Dinner Experience.

Guests were invited to a unique dinner setting: a long table constructed entirely from high-resolution 4K display panels. Visual storytelling unfolded directly beneath their plates – synchronized digital content that enhanced the culinary experience and deepened the emotional connection to Audi’s design values.

Each course was paired not only with food and drinks, but also with evocative motion graphics and ambient sound, creating a seamless narrative from the installation to the table.

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Alexander Hanowski 
Creative Director

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About Me

For more than 20 years, I’ve been working with clients and agencies at the intersection of strategic thinking, digital filmmaking, and design to create distinctive visual experiences in a sea of sameness. My work focuses on how moving images can transform brands and spaces into narrative experiences.

Filmakademie Baden-Württemberg
Alongside my commercial practice, teaching and mentoring remain central to my work. As Co-Head of the postgraduate Motion Design programme at the Filmakademie Baden-Württemberg, I am happy to work with the next generation of motion designers and visual storytellers. Student projects are regularly recognised by the Motion Awards, the Art Directors Club and leading international festivals.

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